Consumer demand in the food retail sector has changed significantly in recent years. Instead of just paying attention to the price and quality of food products, consumers are now more interested in aspects such as sustainability, health and convenience.
As a result, specialty stores and supermarkets must change their approach to meet this demand. Creativity is increasingly important to keep attracting and engaging consumers.
These consumer trends have an impact on the entire food chain. Food producers, distributors, supermarkets and restaurants must take this into account and respond to this changing demand.
They must continue to develop new products that meet consumers' needs and find innovative ways to manufacture, package, distribute and sell these products.
For now, sustainability and health also seem important for consumers in the coming years. We're keeping an eye on the trends!
Packaging tells the story of your brand and product. Through the packaging, you communicate what the brand stands for and what consumers can expect from the product. Packaging contributes to consumers' brand experience and is an essential part of brand communication.
The Nutri-score... Do you already have it on the packaging? Or do you plan to do it? Then be sure to read on. Indeed, the Nutri-Score algorithm has changed. And that can have quite a few consequences for your brand and packaging.
Information security is an important priority. Data about customers and processes must of course be protected with the utmost care. Everyone knows that a hack can result in enormous (financial and image) damage. Data is unreachable and processes come to a standstill. So how do you go about it...
Request a free demo and discover all the ins & outs of an efficient time to market.
