Looking back 2022

It's that time of year again to look back on what happened. We started 2022 with positive news. The world is slowly opening up again. This in turn means more opportunities for production and commerce. Unfortunately, positivism quickly came to an end. The backlog in production has only increased due to the coronavirus pandemic and the war. There are still global shortfalls in paper, cardboard, vegetable oil and grain. In addition, fossil fuels, such as gas, have risen enormously in price. This causes pressure on raw material and production prices.

Fortunately, 2022 wasn't entirely negative. All the changes in the world have made us look more consciously at what we do and what impact it has. Partly due to all the shortages in the market, we have started to focus on working efficiently and being agile in which ingredients and packaging we use.

We saw these trends and developments in 2022

• Sustainability, for example, by reducing plastic and a deposit on small plastic bottles in the Netherlands.
• Improving user experience by integrating QR codes or NFC tags on packaging.
• Minimalist packaging designs that let the product speak for itself.
• More use of mobile ready hero images and 3D packshots for e-commerce.

In 2023, we can look forward to new innovations in design and (sustainable) materials. In addition, we are still waiting for a decision on the official use of Nutri-Score and a deposit on drink cans will take effect from April 2023. Work is also still underway to reduce VAT on fruit and vegetables and studies are underway into the impact of a so-called sugar tax. In short, we are not standing still in the new year either.